Gina Marie Balog-Sartario
BRANDING | CONTENT STRATEGY |
BUSINESS DEVELOPMENT | GRAPHIC DESIGN
EVENT MANAGEMENT
Phone:
914.963.9672
Email:
Hello! I'm Gina
With over 25 years of experience in marketing and communications, I have a passion for tackling tough challenges and turning ambitious goals into reality. I specialize in delivering measurable marketing solutions for small- to mid-sized B2B, B2C, and B2M organizations. Whether the goal is driving sales, attracting and retaining customers/members, or building a strong, reputable brand, I take the time to understand what matters most to you. By aligning strategy with vision, I create powerful, product-focused marketing solutions that deliver real results.
Let’s bring your vision to life. Contact me today to discuss your marketing needs.
"In order to be successful at whatever you do, one must be prepared, work hard, and learn from failures."
Client Testimonials
GOTEAM! SOCCER ACADEMY
I needed a skilled web designer and social media expert to elevate my business—Gina delivered. She built a top-notch website, created a social media strategy, and helped grow my customer base. Responsive, creative, and detail-oriented, she’s been a pleasure to work with, and I look forward to continuing our collaboration!
- Carline Turner, Owner
RIVERHILL PODIATRY
"Working with Gina has improved our online presence immensely! She designed a stunning, dynamic website that not only looks amazing but also enhances our visibility, thanks to her expert SEO strategies. Gina is incredibly responsive, easy to work with, and truly understands how to bring a vision to life. I highly recommend her to anyone looking to elevate their online presence!"
- Dr. Martin McGrath, DPM
OCT. 2017 - PRESENT
Owner
GMB Creative LLC
A full-service design and brand development company providing strategic multi-channel marketing strategies for B2B/B2C/B2M organizations to increase lead generation, market presence, traffic, sales, customer acquisition, and retention. Event management services offered include promotion, design, audio-visual, logistics, budgeting, and negotiation.
DEC. 2023 - MAR. 2025
Marketing Communications Manager
Friedlander Group
I develop and execute marketing strategies that enhance brand visibility and engagement. I oversee website development and management, design all marketing collateral, and lead digital marketing campaigns, including email and social media. I manage trade show participation, providing sales support through targeted materials and presentations, and analyze campaign performance to optimize marketing efforts and improve ROI.
JAN. 2020 - NOV. 2022
Marketing & Communications Manager
Excess Line Association of New York (ELANY)
Responsible for expanding ELANY ’s digital communications efforts, developing new content and additional member resources through social channels and website; Manage ELANY ’s new state-of-the-art Conference Center and all meetings and collaborations held in this space. Oversee ELANY ’s external sponsored events and charitable work as well as help foster relationships with partnering industry associations and colleagues.
2006 - DEC. 2019
Executive Director
Insurance Federation of New York, Inc. (IFNY)
Managed the daily operations and management functions of a non-profit association. Developed online member recruitment strategies utilizing social media and multi-channel marketing. Managed fundraising events and coordinated speakers, attendees, venue contracts, and negotiations. Developed and implemented a corporate sponsorship program yielding $40k in additional revenue by the end of the first quarter
FEB. 1998 - DEC. 2019
Director of Operations and
Creative Services
CINN Worldwide, Inc.
Responsible for the creative process and marketing plans for all clients including branding and development, advertising design and public relations. Lead cross-functional creative teams to develop concepts and execute creative projects across social, digital, and traditional media. Worked closely with the sales to ensure budget requirements were met and contract term satisfied. Managed and produce biweekly publication, Insurance Advocate, along with two association and client magazines, published quarterly. Managed the organizations networking infrastructure and acted as HR support for staff and contracted employees.
Held the following positions:
-
Director of Operations (2012-2019)
-
Executive Director, Insurance Federation of New York
(IFNY) (2012 – 2019) -
Creative Director (2008 - 2019)
-
Production Manager (2000 – 2008)
-
Graphic Designer (1998 -2008)
EXPERIENCE
EDUCATION
1996
Bachelor of Arts Degree
HUNTER COLLEGE, NEW YORK CITY
At Hunter I studied studio art and computer graphics with a minor is Sociology.
1992
Associate of Arts Degree
WESTCHESTER COMMUNITY COLLEGE
At WCC, I studied studio art and computer graphics.
CPR First Aid Certified - 2023
SKILLS
Adobe Creative Suite
Microsoft Office Suite
Social Media Marketing
Website Development
Marketing Collateral
Brand Management
Public Relations and Event Planning
Content Strategy and Business Development
Editing and Proofreading
Hubspot, Clickup, Google Analytics
WORK I AM PROUD OF
WEBSITE DESIGN & DEVELOPMENT
Redesigned the outdated website using the latest Wix platform and template, transforming it into a modern, high-performing digital presence. Enhanced SEO, user experience, and functionality for seamless navigation across all devices. Introduced a secure owner login section for easy access to important documents, providing a more intuitive and efficient experience for the cooperative.
Revamped and rebuilt Insuregy’s website on a new platform, transforming a previously damaged site into a modern, high-performing digital presence. Improved SEO, user experience, and functionality, ensuring seamless navigation and accessibility across all devices. The redesign enhances end-user capabilities, delivering a more intuitive and efficient experience for both clients and prospects.
Crafted a foundational website for Go!Team Soccer Academy, focusing on a clean and modern design. Implemented responsive features to ensure seamless access across various devices while prioritizing intuitive navigation for an enhanced user experience.
Website redesign was a high-level overhaul involving significantly changing elements to the code, content, structure, and visuals of the previous website to improve user experience, SEO and responsive features - built with bootstrap interface.
Managed the project start to finish providing graphic elements, content development, data review, correcting and proofreading.
The initial website was constructed using WordPress and underwent multiple rounds of upgrades, resulting in coding and layout complications. To address these issues, we revamped the website using the WIX platform, incorporating dynamic visuals, streamlining navigation, and enhancing its SEO performance. Additionally, we integrated several essential components into the site, including an event management feature, fundraising and marketing tools, and a robust contact management system.
Crafted a dynamic website for a podiatry practice, featuring responsive design for seamless accessibility across devices. We incorporated captivating imagery that highlights the essence of our podiatrist services while ensuring effortless navigation for visitors seeking expert foot and ankle care.
CONTENT AND COPYWRITING
The Empire Express Newsletter - July 2022 (Excess Line Association of New York)
Family Estate Planning Brochure (Wheatley Pritchard & Associates PLLC)
Elder Care Planning Brochure (Wheatley Pritchard & Associates PLLC)
Consular Diplomatic FORUM
Winter 2019 - Vol. 6 No. 1
Insurance Advocate Magazine
January 30, 2012 - Vol. 123 No 2
Insurance Advocate Magazine
February 7, 2011 - Vol. 122 No. 3
The New York Doctor
November 2009 - Vol. 2 No. 1
ARIAS•US Quarterly
2nd Qtr. 2006 - Vol. 13 No. 2
Insurance Advocate's New York Advisor
March 2004
Video Production / Brand Development
Organization moved into a brand new state-of-the-art office space.
Time lapse footage was recorded during the construction of the space and captured the theme of progress and commitment to the organizations members by staying on top of current technology and trends.
Production included: Script writing, directing, graphic design elements.
Video Production / Website Redesign Announcement
Video was produced to announce the redesign of the organizations website from a static, dated site to a dynamic, user friendly website with cleaner navigation and better SEO.
Production included: Determining vocal actor, script writing, screen captures and graphic design elements.
CLIENTS
